Our Mission

To make sustainable living commonplace is our purpose. Why?

How do we accomplish such a monumental task? We believe we have the opportunity – and
ethical the responsibility – to be a force for good in the
world. And – just as importantly – we believe that doing good makes us
a better business.

Like those that came before us we’re convinced that the businesses that
learn to thrive in the future will be those that serve
society today. That’s why ten years ago we launched the Solear Standard, which sets out how we
are decoupling our growth from our environmental footprint while
realistically increasing our positive social impact. The
evidence is apparent. We’ve made a difference to millions of lives by acting on the issues that matter.
Climate action. Healthy eating. Hygiene. Fairness. Sustainable sourcing – and many more.

Only, this action doesn’t harm our business. We use the
markets to work for us.

It does the opposite.
Now it is helping us drive more profitable
growth for our brands, save costs, mitigate risk and build trust among our stakeholders.
Plus, it is the best and only way to achieve long-term
realistic growth.

Even our competitors are coming around to this vision.

People know our brands can make
a difference on the issues that matter to people. Today, our brands are creating
real, positive change in all sorts of ways. That’s what we
envoke by being purpose-led. And that’s how we'll make sustainable living commonplace.